At Wake Up and Live we craft exceptional coffee that fuels fresh starts, celebrates sobriety, and honors the courage it takes to choose a second chance. Life is too short to not wake up and live!

Voices From Our Community

  • Strong & solid

    "This coffee is just really solid. The beans smell amazing as soon as you open the bag, and they grind up nice and even. The flavor is bold and smooth with those deep, dark roast vibes, but it’s not harsh or burnt. It’s strong enough to wake you up, but still easy to drink. Definitely one I’d keep stocked in the kitchen." - Harry

  • Meaningful

    "Great dark roast! Tastes amazing, and it’s even better knowing the company stands for something positive. It makes each cup feel meaningful!” – Jane K.

  • Hope In A Cup

    “Newly sober and trying to build better habits, this coffee has quickly become my morning ritual. There’s something about the bold flavor and smooth finish that makes each cup feel intentional, like I’m starting the day on my own terms. It’s more than just caffeine — it’s a small moment of celebration, a reminder that I can enjoy life fully, one mindful sip at a time. Some days are harder than others, but this coffee makes mornings feel steady, grounded, and even a little hopeful.” -Ashley